by, Lanier Upshaw

These days it’s hard to turn on the TV without seeing a gecko or Flo trying to convince you that car insurance is all about one thing: price.

According to SNL Financial, GEICO spent $1.18 billion on advertising in 2013. And Progressive spent $595.4 million that same year. Combined, the two direct insurance writers spent $1.77 billion dollars in an effort to convince an entire generation that insurance is just a commodity. And that it doesn’t really matter who you buy insurance from as long as you get the lowest price.

But many people still remain unconvinced that price is all that matters with insurance. Especially those who have had to file a claim in the past.

So in this article, Lanier Upshaw confronts the question: do you really get what you pay for when it comes to auto insurance or is price the most important thing to consider?


Read more about this and contact Lanier Upshaw for any insurance & risk management needs you have in the Lakeland, FL area.

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